DIRECT MARKETING FOR PSYCHIATRISTS, THERAPISTS, PSYCHOLOGISTS & COUNSELORS

Marketing is a game of timing and numbers; the more materials you send out and the more meetings you schedule, the greater the chance of contacting the right person at the right time and eventually generating new referrals. The best approach requires long-term planning and entails making several points of contact, among them is direct mail and email.

Key Steps for an Effective Direct Mail/Email Campaign:

Identifying your target clientele & referral gatekeepers
Locating sources of contact info (lists, directories)
Writing an effective letter to capture their attention
Executing mail or email merge
Sending out materials (email, letter, business card, brochure, CV)
Strategically following-up by phone
Repeat 3-6 months later