INTERNET MARKETING FOR PSYCHOLOGISTS, THERAPISTS, COUNSELORS & PSYCHIATRISTS
A website is only effective if people can find it. We offer two solutions to get your website in front of prospective patients and referral sources. Google executes 80% of all searches and is, therefore, the best place for you to advertise.
Pay-Per-Click Advertising (PPC)
PPC ads appear on the very top and rightside of Google Search. PPC allows you to bid on particular search keywords depending on demand and cost. Each time a visitor searches with your keyword and clicks-thru to your website, you pay for the click. A successful PPC campaign requires a thorough amount of testing to determine the best keywords, ad groups, and ads. The best part about PPC is that you have complete control of your advertising budget and can easily track your return-on-investment (ROI).
Search Engine Optimization (SEO)
SEO controls the natural or organic listings on the leftside of Google Search. SEO includes Internet marketing strategies and specialized website programming that increases your Google ranking and overall visibility. Compared to PPC which produces immediate results, SEO is more of a long-term strategy (6-12 months), which can be more expensive upfront but offers great long-term ROI.
Some examples of our efforts:
- type "summer camp nyc asperger’s" into Goole –> bigappledayprogram.com is first page
- type "web design psychologists" into Google –> therapymatch.com is first page.
- type "child psychologist nyc" into Google –> drjoshuarosenthal.com is first page.
- type "motivational speaker nyc" into Google –> motivationalspark.com is first page.
Contact us today to learn more about our online advertising services.
